CASE STUDY: Slater’s 50/50
CRAFT BEER EVENT SUCCESS:
A CASE STUDY WITH SLATER'S 50/50
Company: Slater’s 50/50
Location: Huntington Beach, CA
Industry: Restaurant, Craft Beer & Cocktails
Introduction
In this case study, we'll delve into how Slater's 50/50, a renowned restaurant and bar, successfully organized and executed multiple craft beer events in collaboration with top breweries. Through strategic marketing efforts and effective event coordination, Slater's 50/50 significantly increased sales and solidified its position as a premier destination for craft beer enthusiasts.
Event 1: Firestone Walker Tap Takeover
Scope of Work
Slater's 50/50 embarked on a partnership with Firestone Walker for a tap takeover event featuring an exclusive selection of Firestone's finest brews. The event aimed to pair Firestone's distinctive beers with Slater's 50/50 menu offerings, creating a memorable dining and drinking experience for patrons.
Marketing Strategy
The marketing strategy encompassed social media outreach on platforms such as Facebook and Instagram, engaging with Firestone Market Managers and distribution partners for merchandise giveaways, and ensuring compliance with ABC laws. Additionally, in-house promotion through flyers and word-of-mouth marketing enhanced event visibility among customers.
Event Highlights
The curated beer list, featuring Firestone's Double Barrel Ale, Double Double Barrel Ale, Union Jack IPA, Wookie Jack, Double Jack, Parabola, Sucaba, and 805, captivated attendees. The event witnessed an impressive turnout, with 75% of the beers tapped out and a remarkable 34.4% increase in sales for the day.
Event 2: Deschutes Brewery Showcase
Results and Achievements
The collective efforts resulted in a substantial increase in sales and brand awareness for Slater's 50/50. The restaurant emerged as a premier destination for craft beer enthusiasts, culminating in recognition as the "OC Weekly Best Beer Selection."
Scope of Work
Building on the success of the Firestone Walker event, Slater's 50/50 collaborated with Deschutes Brewery for another captivating beer showcase. The event aimed to leverage Deschutes' renowned brews to drive customer engagement and boost sales.
Marketing Strategy
Similar to the previous event, the marketing strategy entailed social media engagement, collaboration with Deschutes Market Managers and distribution partners, and compliance with regulatory requirements. The addition of a custom Barrel-shaped pour truck, Woody, served as a unique centerpiece, enhancing the event's appeal.
Event Highlights
The tap list, featuring Deschutes' Fresh Squeezed IPA, Black Butte Porter, Red Chair, Obsidian Stout, Mirror Pond, Abyss, and Black Butte XXIII, garnered significant interest. The event was a resounding success, with tickets selling out and a notable 29.3% increase in total sales for the day.
Conclusion
Through meticulous planning, effective marketing, and strategic partnerships with renowned breweries, Slater's 50/50 demonstrated its ability to curate exceptional craft beer events that drive sales and elevate its brand stature within the community.
Testimonial
“Jet took this job and hit the ground running! His passion for the project in the restaurant and craft beer industries shined through from every single facet - from the partnerships, to the marketing and storytelling. He is a master of his craft and it is because of that we had an event that made lasting memories. Thank you! I whole heartedly endorse JKB agency and its leader Jet.”