CASE STUDY: Manifest Advisors
ENHANCING MANIFEST'S VISIBILITY:
FRONT AND CENTER FOR COACHING, GROWTH STRATEGY & EVENTS
Company: Manifest Advisors
Location: San Francisco, CA
Industry: Technology, Enterprise, Coaching
Introduction
In this case study, we explore the comprehensive digital marketing strategies implemented for Manifest Advisors. The focus was on improving their SEO, redesigning their Squarespace site, and executing effective email campaigns for their speaking event at SXSW.
Challenges
Manifest Advisors faced several challenges, including low SEO performance, an outdated website layout, and the need to maximize engagement for their SXSW speaking event. These issues were hindering their ability to attract new clients and generate revenue.
Strategic Initiatives
SEO Optimization
The SEO work involved a baseline technical SEO overhaul. Over two months, I built four service pages and implemented essential SEO elements such as optimized titles, image optimization, alt image tags, URL redirects, canonical tags, and keyword optimization. This effort increased their health score from 62% to 95% and moved them into the top 20 for three keywords.
Website Redesign
I redesigned the layout of their Squarespace site to enhance user experience and visual appeal. The new design aimed to improve navigation, highlight their services effectively, and support their overall digital strategy.
SXSW Email Campaign
For the SXSW event, I conducted a data scrape to compile an email list of 1,200 people speaking at the event. I crafted a simple yet compelling email that achieved a 54% open rate and a 26.8% response rate. This campaign significantly increased website traffic by 687%, resulting in $63,000 in revenue from new client coaching and accounts.
Results
SEO Success: The health score of Manifest Advisors' website improved from 62% to 95%, and the site moved into the top 20 for three key keywords within two months.
Website Redesign: The new Squarespace layout enhanced user experience, making the site more navigable and visually appealing.
SXSW Campaign: The email campaign generated a 54% open rate and a 26.8% response rate, leading to a 687% increase in website traffic and $63,000 in new revenue.
Conclusion
Through targeted SEO optimization, a strategic website redesign, and an effective email campaign for SXSW, Manifest Advisors significantly enhanced their digital presence. These efforts not only improved their search engine rankings and website usability but also drove substantial engagement and revenue growth. This case study underscores the importance of a multifaceted digital strategy in achieving business success.
Testimonial
“Working with JKB Agency has been a game-changer for our business. Their expertise in SEO optimization and website redesign has dramatically improved our online presence. Within just two months, our website health score skyrocketed, and we saw significant improvements in our search engine rankings.
Their strategic email campaign for our SXSW event was incredibly effective, achieving an impressive open rate and response rate. JKB Agency truly understands the intricacies of digital marketing and has delivered exceptional results for us. I highly recommend their services to anyone looking to elevate their digital strategy!”